Get More Clients • Website
Salon Website: Your 24/7 Booking Machine
A great website doesn't just look pretty — it converts visitors into clients. Here's how to build one.
Why Your Salon Needs a Website
Social media is rented land — algorithms change, accounts get hacked. Your website is property you own. It's your digital storefront that works around the clock.
Website Impact
97%
search online first
75%
judge credibility by design
40%
book online
Must-Have Website Elements
Essential
- ✓ Services menu with prices
- ✓ Online booking button (prominent!)
- ✓ High-quality photos
- ✓ Location, hours, contact
- ✓ Mobile-responsive design
- ✓ Reviews/testimonials
Nice to Have
- ✓ Team member bios
- ✓ Before/after gallery
- ✓ Blog content
- ✓ Chat widget
- ✓ FAQ section
- ✓ Gift card purchase
What Makes a Website Convert
🎯
Clear Call-to-Action
"Book Now" should be visible on every page. Don't make visitors hunt for it.
⚡
Fast Load Speed
Every second of delay loses 7% of visitors. Aim for under 3 seconds.
📱
Mobile-First Design
70%+ of salon searches are mobile. If it doesn't work on phones, it doesn't work.
⭐
Social Proof
Display reviews prominently. New visitors trust other clients more than your claims.
Common Salon Website Mistakes
✗
Hidden booking button — Should be top-right on desktop, sticky on mobile.
✗
No prices listed — "Call for pricing" loses price-conscious clients.
✗
Stock photos only — Use real photos of your work and space.
✗
Outdated information — Wrong hours or old team members destroy trust.
✗
Slow loading — Compress images, use modern hosting.
Website SEO Basics
Help Google understand and rank your site:
✓
Title tags — Include city + "salon" (e.g., "Best Hair Salon in Austin | Glow Studio")
✓
Service pages — Create separate pages for each major service with descriptions
✓
Location info — Include address, city, neighborhood on every page
✓
Schema markup — Add LocalBusiness schema for rich results
AI-Powered Salon Websites
Modern AI can build and optimize your website automatically:
What AI Does
- ✓ Creates optimized pages automatically
- ✓ Updates content based on what works
- ✓ Adds chat widget for instant booking
- ✓ Optimizes for local SEO
- ✓ Integrates with your booking system
- ✓ Tracks visitor behavior
Website ROI
Monthly Impact
Website visitors/month500
Conversion rate (optimized)5%
New bookings from website25/month
At $90 average ticket$2,250
Monthly revenue from website$2,250+
Related Topics
Frequently Asked Questions
Yes. 97% of consumers search online before visiting local businesses. Without a website, you're invisible to potential clients. Even with strong social media, a website builds credibility and enables direct booking.
Ready for a Website That Converts?
See how AI can build and optimize your salon website.