Google Maps for Salons: Dominate the Local Pack
The top 3 Google Maps results capture 44% of all local clicks. Here's how to make sure your salon is one of them.
What is the Google Maps Local Pack?
The Local Pack is the map with 3 business listings that appears at the top of Google when someone searches for local services like "hair salon near me" or "best salon in [city]."
Local Pack Click Distribution
If you're not in the Local Pack, you're missing nearly half of all potential clicks. Position 4 or lower? You're essentially invisible.
Google Maps Ranking Factors
Google uses three primary factors to determine Local Pack rankings:
Relevance
How well your profile matches the search. Categories, services, and keywords matter.
Distance
How close you are to the searcher. Can't change location, but optimize for areas you serve.
Prominence
How well-known you are online. Reviews, citations, links, and activity signal prominence.
Google Maps Optimization Checklist
The Critical Role of Reviews
Reviews are the #1 factor you can control for Maps ranking. Google wants to show searchers the best options — reviews prove you're trustworthy.
Review Targets
- • Minimum: 50 reviews
- • Competitive: 100+ reviews
- • Dominant: 200+ reviews
- • Target: 4.5+ star average
- • Recency: New reviews monthly
- • Depth: Detailed reviews rank better
Photos That Boost Rankings
Businesses with photos receive 42% more requests for directions and 35% more website clicks. Google rewards profiles with rich visual content.
Photos to Add
- • Exterior (helps people find you)
- • Interior (showcase atmosphere)
- • Before/after transformations
- • Team photos
- • Products used
- • Happy clients (with permission)
Photo Best Practices
- • Add 5-10 new photos monthly
- • High resolution (720px minimum)
- • Well-lit, professional quality
- • No stock photos
- • Geo-tag when possible
- • Name files with keywords
Common Google Maps Mistakes
Adding "Best Hair Salon" to your name violates guidelines and can get you suspended.
Different addresses or phone numbers confuse Google and hurt rankings.
Unanswered negative reviews hurt trust. Always respond professionally.
No new photos, posts, or activity signals an inactive business.
Related Topics
Frequently Asked Questions
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