Low-Budget Marketing: Big Results, Small Spend
The best marketing doesn't require a big budget. It requires consistency and strategy.
Completely Free Marketing Tactics
Google Business Profile
Claim it, complete it, update it weekly.
- • Add all services with descriptions
- • Post weekly updates/photos
- • Respond to all reviews
- • Keep hours accurate
Instagram Content
Showcase your work consistently.
- • Before/after photos
- • Stories showing your day
- • Reels of transformations
- • Client spotlights
Review Generation
Ask every happy client for a review.
- • Ask at checkout
- • Send follow-up text with link
- • Make it easy (QR code)
- • Respond to all reviews
Word of Mouth
Deliver such great service they can't stop talking.
- • Exceed expectations
- • Remember personal details
- • Follow up after visits
- • Thank clients for referrals
Low-Cost Tactics (Under $100/month)
Free tools like Mailchimp (up to 500 contacts). Send monthly newsletters, promotions.
Cost: $0-30/month
Give $20 off to referrer and referred. Only costs when you gain a client.
Cost: $20-40 per acquisition (profitable)
Cross-promote with nearby businesses: gyms, spas, boutiques, coffee shops.
Cost: $0 (exchange of promotion)
Reduce no-shows and enable rebooking. Many platforms offer free tiers.
Cost: $0-50/month
Time vs. Money Trade-Off
Low-budget marketing costs time. Here's how to invest it:
Weekly Time Investment
AI tip: AI tools can reduce this to under 1 hour by automating content, responses, and follow-ups.
Where to Start (Priority Order)
Highest ROI, drives most local traffic. Do this first.
More reviews = more visibility + trust. Start asking today.
Showcase your work. Consistency beats perfection.
Leverage happy clients to bring new ones.
Stay top of mind with your existing client list.
Low-Budget Marketing Mistakes
When to Scale Up Spending
Consider paid marketing when:
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