Google Ads: Capture Clients Ready to Book
When someone searches "hair salon near me," they're ready to book. Be the first salon they see.
Why Google Ads for Salons
Google Ads capture high-intent traffic — people who are actively searching for a salon. They're ready to book, not just browsing.
Google Ads Advantages
Best Campaign Types for Salons
Appear when people search for "salon near me," "balayage [city]," etc.
Best for: Direct bookings from active searchers
Appear at very top with "Google Guaranteed" badge. Pay per lead, not click.
Best for: Maximum visibility, trusted positioning
Promoted listing in Google Maps. Great for "near me" searches.
Best for: Local visibility, foot traffic
Keywords to Target
High-Intent Keywords
- • "hair salon near me"
- • "salon [city/neighborhood]"
- • "book haircut online"
- • "same day hair appointment"
- • "best balayage [city]"
Service-Specific Keywords
- • "balayage salon [city]"
- • "keratin treatment near me"
- • "color correction specialist"
- • "curly hair salon [city]"
- • "bridal hair [city]"
Tip: Add negative keywords like "jobs," "school," "training" to avoid irrelevant clicks.
Writing High-Converting Ad Copy
Sample Google Search Ad
Budgeting Your Google Ads
Sample ROI Calculation
Your Landing Page Matters
Clicks are worthless without conversions. Your landing page should:
Optimizing Your Campaigns
Weekly Tasks
- • Check search terms, add negatives
- • Review click-through rates
- • Monitor cost per conversion
- • Pause underperforming ads
Monthly Tasks
- • Test new ad copy variations
- • Adjust bids by performance
- • Review landing page conversion
- • Expand to new keywords
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